https://mallorybrooketaylor.com Mallory Brooke Taylor Fri, 27 Jun 2025 20:46:03 +0000 https://mallorybrooketaylor.com en https://mallorybrooketaylor.com/Home Fri, 30 Jul 2021 04:51:59 +0000 Mallory Brooke Taylor https://mallorybrooketaylor.com/Home Expedia “2 Step”&nbsp; &nbsp; Expedia Made To Travel&nbsp;&nbsp; &nbsp; Facebook&nbsp; &nbsp;Facebook Campus &nbsp; &nbsp; &nbsp; &nbsp; Messenger &nbsp; &nbsp; Oura Instacart &nbsp; &nbsp; &nbsp; Instacart Business Destiny&nbsp;&nbsp; &nbsp; Destiny x Alexa &nbsp; &nbsp; Georgia Pacific &nbsp; Budweiser https://mallorybrooketaylor.com/About Fri, 30 Jul 2021 23:51:52 +0000 Mallory Brooke Taylor https://mallorybrooketaylor.com/About Creative Director | Art Director and moonlighting copywriter with a focus in brand building, storytelling, product, design, and innovative experiences. Based in Los Angeles.&nbsp; Skills: LLM, Artificial Intelligence (AI), Brand Strategy,&nbsp;Creative Direction, Art Direction, Copywriting, Photography, Film, Digital, Experiential, Product, UX Select Clients Activision, Anheuser Busch, Apple, Audi, Caterpillar, Expedia, Facebook, Google, Hotels, Instacart, Levi’s, Oura, Salesforce, Tonal, Visa, Verizon, VRBO Awards Cannes Lions - BronzeCannes Lions Shortlist - 5xADDY - GoldOne Show - MeritW3 - Gold, Silver Shorty AwardMashie AwardShots ShortlistFacebook AwardPatent - 2x Press Adweek, Creativity-Online, Polygon, Forbes, Mashable, The Verge, IGN, KOTAKU, Digital Trends, MSN, Reddit, TIME, CBS, CBS Sports, NBC, Bleacher Report, USA Today, NY Times, PSFK, Washington Post Contact mallorybrooketaylor@gmail.com LinkedIn Instagram https://mallorybrooketaylor.com/Budweiser Thu, 17 Jan 2019 18:04:51 +0000 Mallory Brooke Taylor https://mallorybrooketaylor.com/Budweiser "Opening Day" BudweiserSocial + Platform in partnership with MLB&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; In 2014, Budweiser set out to make MLB Opening Day a national holiday. Not through lobbying. Through a WhiteHouse.gov petition. Hall of Fame shortstop Ozzie Smith launched the campaign from St. Louis Cardinals Spring Training, pitching the idea directly to fans: collect 100,000 signatures and the Administration would respond. AKQA, as Budweiser's digital agency of record, designed the entire campaign — the hub, posters, display ads, social strategy, and the official petition on WeThePeople.gov. The petition worked. It surpassed 100,000 signatures, earning an official response from White House Deputy Press Secretary Josh Earnest. He was sympathetic — admitted that creating permanent federal holidays was up to Congress, but appreciated the pitch. He even took the moment to visualize his Kansas City Royals winning the 2014 World Series. (Spoiler: they didn't. They lost.) Time covered the campaign, recognizing the ambition behind it. The work sparked genuine national conversation and proved that the right idea, executed well, could get a response from the highest office in the land. If you love baseball, Opening Day is basically a holiday. We just tried to make it official. Impact 100,000 signaturesResponse from the White HousePress Times, NY Times, Creativity-Online,ESPN, Fox Sports <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/687f8139ef573cc9f6c251af7509b8d7aac762b58501647e87911abddb8b9c08/Untitled-image.jpg" data-mid="33047796" border="0" src="https://freight.cargo.site/w/1000/i/687f8139ef573cc9f6c251af7509b8d7aac762b58501647e87911abddb8b9c08/Untitled-image.jpg" /><img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/9d9edf578cb14ea8608bd44bdb4320694e7a81440aecad611a7c0b97eb194858/Untitled-image2.jpg" data-mid="33047794" border="0" src="https://freight.cargo.site/w/1000/i/9d9edf578cb14ea8608bd44bdb4320694e7a81440aecad611a7c0b97eb194858/Untitled-image2.jpg" /><img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/1efd60e7fec4e0bfdf5e0622158cbe900ac3e80b3720a4f8ccbf7bce3e218221/Untitled-image1.jpg" data-mid="33047795" border="0" src="https://freight.cargo.site/w/1000/i/1efd60e7fec4e0bfdf5e0622158cbe900ac3e80b3720a4f8ccbf7bce3e218221/Untitled-image1.jpg" /> <img width="1000" height="700" width_o="1000" height_o="700" data-src="https://freight.cargo.site/t/original/i/d065e7101f7ce0afe48ae1831f8a9e41dd0691d1dff3dae9b2ede8310b212461/budweiserMLB_site.jpg" data-mid="33047801" border="0" src="https://freight.cargo.site/w/1000/i/d065e7101f7ce0afe48ae1831f8a9e41dd0691d1dff3dae9b2ede8310b212461/budweiserMLB_site.jpg" /> <img width="1041" height="837" width_o="1041" height_o="837" data-src="https://freight.cargo.site/t/original/i/6915ac9fbe21ed29a96cb60f64922ea11040542477328941d7c09a2789ab9682/petition.png" data-mid="33047797" border="0" src="https://freight.cargo.site/w/1000/i/6915ac9fbe21ed29a96cb60f64922ea11040542477328941d7c09a2789ab9682/petition.png" /> AgencyAKQA RoleConcepting, design TeamSr Designer • Osamu AkatsuSr CW • Gabe JohnsonSr AD • Andrew WendlingCD • Joel Kaplan https://mallorybrooketaylor.com/Destiny-Amazon-Alexa Fri, 18 Jan 2019 01:13:19 +0000 Mallory Brooke Taylor https://mallorybrooketaylor.com/Destiny-Amazon-Alexa Ghost x Amazon Alexa SkillVoice-enabled AI game assistant &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Since Destiny's initial release, new players had become apprehensive about joining. They felt intimidated. Overwhelmed. With voice technology becoming more prevalent, we saw an opportunity to bring Destiny's in-game guide, Ghost, into the real world — first as an Amazon Alexa skill, then as a limited-edition physical product. Crafting the voice responses and prompts that made Ghost feel like the character players already knew, just living in their home now. Voiced by the actual in-game actor, players could manage weapons, message friends, get personalized recommendations, and explore lore — all without opening menus. Just ask Ghost.&nbsp; AgencyAKQA RoleConcepting, Copywriting Copywriter • Euzcil CastanetoCD • EB Davis https://mallorybrooketaylor.com/Destiny-Legend-of-You Sun, 21 Apr 2019 20:09:11 +0000 Mallory Brooke Taylor https://mallorybrooketaylor.com/Destiny-Legend-of-You Legend of You&nbsp;In-Game + Social Content Creation + Platform When your video game centers around each player becoming a legend, you've got to make them feel like it. You also have to convince gamers to pick the game back up for the next big expansion. So to hype the launch of Destiny: The Taken King, we gave over a million players exactly what every legend deserves: a starring role in their very own game trailer. 'The Legend of You' worked like this: players entered their GamerTag or PSN name, selected their Guardian, and an algorithm built a personalized 60-second trailer in real time — featuring their character, their stats, their achievements, and a custom title based on their greatest accomplishments. Cabal Destroyer. Legion Breaker. The Unbowed. Each title was as unique as the player's journey.&nbsp; The gaming world lost its mind. Polygon called it a promotional tool that would dominate social media. Tech Times highlighted how it focused on you, not just gameplay. PlayStation LifeStyle admitted it hyped them more than any traditional trailer could. Reddit threads filled with players sharing their legends. Facebook and Twitter lit up. The campaign generated over 1 million renders in less than 24 hours with absolutely zero media spend — purely organic engagement powered by word of mouth. Thousands of servers handled the traffic, delivering crisp 1080p videos optimized for mobile in just seconds. The expansion shattered sales expectations. And we proved that personalized, hyper-targeted content doesn't just get attention — it changes the game entirely <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/686321029195156778ac9ec82a17ea640cace8b05bad76f07a550168a9fcd11f/Destiny_LegendOfYou_Home_Desktop_1600_1.jpg" data-mid="40522502" border="0" src="https://freight.cargo.site/w/1000/i/686321029195156778ac9ec82a17ea640cace8b05bad76f07a550168a9fcd11f/Destiny_LegendOfYou_Home_Desktop_1600_1.jpg" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/93415b213a8a0fed71d89fc83e6e38ad14dd5732e4e933f2d2bb128e2bc1352f/Destiny_LegendOfYou_Home_Desktop_1600_2.jpg" data-mid="40522501" border="0" src="https://freight.cargo.site/w/1000/i/93415b213a8a0fed71d89fc83e6e38ad14dd5732e4e933f2d2bb128e2bc1352f/Destiny_LegendOfYou_Home_Desktop_1600_2.jpg" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e3082dd93ef667dfa170c89533e84d9e47106f90bac81bbf5881b327245037af/Destiny_LegendOfYou_Home_Desktop_1600_3.jpg" data-mid="40522500" border="0" src="https://freight.cargo.site/w/1000/i/e3082dd93ef667dfa170c89533e84d9e47106f90bac81bbf5881b327245037af/Destiny_LegendOfYou_Home_Desktop_1600_3.jpg" /> <img width="1600" height="2866" width_o="1600" height_o="2866" data-src="https://freight.cargo.site/t/original/i/d903b268212b062137190f2bdd924386f9aaf83d316a4eafed52463d72782cd7/Destiny_LegendOfYou_Results_Desktop_1600_1.jpg" data-mid="40522499" border="0" src="https://freight.cargo.site/w/1000/i/d903b268212b062137190f2bdd924386f9aaf83d316a4eafed52463d72782cd7/Destiny_LegendOfYou_Results_Desktop_1600_1.jpg" /> AgencyAKQAProductionTool RoleConcepting, Art Direction TeamCW • Brendan HurtACD • EB Davis https://mallorybrooketaylor.com/Expedia Sat, 20 Jan 2024 06:05:22 +0000 Mallory Brooke Taylor https://mallorybrooketaylor.com/Expedia <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/ff6e556254f68a3e031e8f525a1b0c1e0709d559b3b0ff5fb925dedfe3805087/Expedia-_Two-Step_-_60-high.gif" data-mid="213151830" border="0" src="https://freight.cargo.site/w/739/i/ff6e556254f68a3e031e8f525a1b0c1e0709d559b3b0ff5fb925dedfe3805087/Expedia-_Two-Step_-_60-high.gif" /> “2 Step”Expedia “Made To Travel” Global Brand Launch TVC You were made to chase your passions... no matter what or where they are. '2 Step' follows three girlfriends chasing their love of line dancing across the globe. Built around Expedia's packages feature to show how easy it is to bundle flights, hotels, and honky tonks together.Tammy Wynette's 'Your Good Girl's Gonna Go Bad,' brings joy and a new anthem of shedding inhibitions that happened to be a crossover hit in Japan in the '70s. The campaign launched in Japan before expanding globally across the US and UK. It also marked a first: Expedia became Netflix's first-ever global advertising partner, activating across nine countries and reaching 23 million monthly users. Drected by Hiro Murai — the award-winning director behind Atlanta and The Bear. Shortlisted shots Awards The Americas for the Ad of the Year: Direction category. “2 Step” :60 “2 Step” JP AgencyExpedia ProductionDoomsday DirectorHiro MuraiVOEwan McGregor RoleConcepting, Copywriting, Art Direction TeamACD/CW • Euzcil CastanetoCDs • Bruno Barbieri &amp; Diogo ValimECDs • Michael McCommon &amp; Yo Udema VP Creative • Luke Harris &amp; Kevin Tenglin https://mallorybrooketaylor.com/Expedia-Made-To-Travel-Campaign Fri, 27 Jun 2025 20:46:03 +0000 Mallory Brooke Taylor https://mallorybrooketaylor.com/Expedia-Made-To-Travel-Campaign <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/f4b978c7a46e40fffdd2a41a2f3f040744404c19aa6a19008e94dbb7426e4dd3/Expedia-_Pineapple_-_30-Generic-high-1.gif" data-mid="235117770" border="0" src="https://freight.cargo.site/w/739/i/f4b978c7a46e40fffdd2a41a2f3f040744404c19aa6a19008e94dbb7426e4dd3/Expedia-_Pineapple_-_30-Generic-high-1.gif" /> Expedia “Made To Travel”Brand Campaign - TVC, OOH, DOOH, and Paid Social Most travel marketing sells destinations. We sold the feeling of being changed by them. From Japanese housewives discovering Nashville to a woman finding her favorite food in a place she'd never been, the work was grounded in the real, unexpected reasons people travel. That emotional honesty scaled across formats — long-form documentary, digital video, lower-funnel content — without losing its integrity. The creative elevated the brand. The business results followed. ‘Made to Travel' was a global campaign built to scale without losing soul. Thousands of assets across broadcast, digital, OOH, and social — all rooted in specific, joyful human moments. Women discovering line dancing in Nashville. A perfect pineapple in a faraway market. The throughline wasn't a product. It was a belief that you and Expedia was made to travel.&nbsp; <img width="2500" height="1071" width_o="2500" height_o="1071" data-src="https://freight.cargo.site/t/original/i/5148f4f4d675daaf5d11644fd5631eba2658e542754f786f9255713a40ef3a9f/BEX_NMW_OOH_Light_Horizontal_V2.png" data-mid="235332211" border="0" src="https://freight.cargo.site/w/1000/i/5148f4f4d675daaf5d11644fd5631eba2658e542754f786f9255713a40ef3a9f/BEX_NMW_OOH_Light_Horizontal_V2.png" /> <img width="3008" height="2008" width_o="3008" height_o="2008" data-src="https://freight.cargo.site/t/original/i/d4010df1075a1183af4b12dc24ac2a6c6be2cc9d7cd482833e161279329ae880/BEX_NMW_2025_OOH_Bus_1.png" data-mid="235332212" border="0" src="https://freight.cargo.site/w/1000/i/d4010df1075a1183af4b12dc24ac2a6c6be2cc9d7cd482833e161279329ae880/BEX_NMW_2025_OOH_Bus_1.png" /> &nbsp; AgencyExpedia ProductionDoomsday Nomad Avocados &amp; Coconuts RoleConcepting, Copywriting, Art Direction TeamACD/AD • Nico CortinoveACD/CW • Euzcil Castaneto &amp; Martha LeesCDs • Bruno Barbieri &amp; Diogo ValimECDs • Michael McCommon &amp; Alyssa Georg VP Creative • Luke Harris &amp; Kevin Tenglin https://mallorybrooketaylor.com/Facebook Mon, 17 Jun 2019 23:18:36 +0000 Mallory Brooke Taylor https://mallorybrooketaylor.com/Facebook Facebook Faceversay Design System &amp; In-App Content&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Nobody remembers the day they joined Facebook. We made sure Facebook did. Tasked with refreshing the Faceversary in-app experience, we turned a forgotten anniversary into something that actually mattered. Working with Buck Design, we built a hyper-personalized film system capable of generating billions of unique versions — each one pulling from a user's own history to walk them down memory lane. The creative had to work two ways at once: personal enough to feel true, universal enough to translate into 48+ languages. We tested two visual approaches to measure sentiment, developed a modular design system for future personalized experiences, and proved you could tell one story billions of different ways without losing what made it human.                 <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/e14e75be573858b3ab450ba77dae981bc9e335546fc0476690d69782b9956fe9/FB_Faceversary_234.jpeg" data-mid="244942465" border="0" src="https://freight.cargo.site/w/1000/i/e14e75be573858b3ab450ba77dae981bc9e335546fc0476690d69782b9956fe9/FB_Faceversary_234.jpeg" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/e2a3b25117edd07e26d68cdb8ff284a762a31f5ab8f1a76927786083e849d146/FB_Faceversary_10.jpeg" data-mid="244944361" border="0" src="https://freight.cargo.site/w/1000/i/e2a3b25117edd07e26d68cdb8ff284a762a31f5ab8f1a76927786083e849d146/FB_Faceversary_10.jpeg" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/a19457b62a21473610dc564a638e06603fcfe21f603fd116f83a30519a856877/FB_Faceversary_111213.jpeg" data-mid="244942470" border="0" src="https://freight.cargo.site/w/1000/i/a19457b62a21473610dc564a638e06603fcfe21f603fd116f83a30519a856877/FB_Faceversary_111213.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d11703d3c3c2bcc8b7801bb445cd0442cc7ba5f979e9de19a7c47031751f131/FB_Faceversary_20.jpeg" data-mid="244944362" border="0" src="https://freight.cargo.site/w/1000/i/6d11703d3c3c2bcc8b7801bb445cd0442cc7ba5f979e9de19a7c47031751f131/FB_Faceversary_20.jpeg" /> AgencyFacebook Creative XProductionBuck Design RoleConcepting, Art Direction TeamSr CW • Euzcil CastanetoCD • Garrett Jones &amp; Daniel Ilic https://mallorybrooketaylor.com/Facebook-Campus Thu, 20 Aug 2020 06:32:27 +0000 Mallory Brooke Taylor https://mallorybrooketaylor.com/Facebook-Campus <img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/813dc49e00b7380f220bdb70190406f0abed119f7ec59952234143fbf83849cf/Facebook-Campus-1x1-high.gif" data-mid="115170047" border="0" src="https://freight.cargo.site/w/554/i/813dc49e00b7380f220bdb70190406f0abed119f7ec59952234143fbf83849cf/Facebook-Campus-1x1-high.gif" /> Facebook Campus&nbsp;Brand + Product Launch &nbsp; + GTM Campaign &nbsp; College students had mostly left Facebook behind. The platform wasn't offering them anything useful, anything engaging, anything that felt like theirs. Then COVID hit and campuses shut down overnight. Facebook Campus was built in early 2020 as students scattered — a dedicated space designed to preserve connection when physical campus life disappeared. We designed Campus as a separate space where college students could actually connect — not with everyone, just with each other. A student directory. School-exclusive Groups and Events. A college-only newsfeed. Each school got its own instance. It wasn't Facebook for college students. It was their campus, rebuilt digitally. Launched in September 2020 at 30 U.S. universities, the press immediately recognized the full-circle moment: Facebook returning to its college-only roots exactly when students needed it most. "Your Campus, Anywhere" leveraged 300+ student ambassadors, brand partnerships, and influencers to organically spread awareness. The content had to feel like it came from them — not us. Working remotely with cross-functional teams and Buck Design, we shaped a cohesive creative vision across product, campaign, and brand. The challenge wasn't just designing a feature. It was creating a lifeline when an entire generation needed one. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/45df8b6a59f2b68bc757d3edb6c84cd5fb19551b6f8ca626561a6daffdbd370b/FBCampus_CrX_WaitingScreen_081420_2000px.png" data-mid="84259901" border="0" src="https://freight.cargo.site/w/1000/i/45df8b6a59f2b68bc757d3edb6c84cd5fb19551b6f8ca626561a6daffdbd370b/FBCampus_CrX_WaitingScreen_081420_2000px.png" /> <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/c6f53528a18b58e6d91fecd54c083579c692c45927996d5f8d1ec63874b79b2e/FBCampus_CrX_Social_InSitu.png" data-mid="84258999" border="0" src="https://freight.cargo.site/w/1000/i/c6f53528a18b58e6d91fecd54c083579c692c45927996d5f8d1ec63874b79b2e/FBCampus_CrX_Social_InSitu.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/b6015f0d30ea6ae5b660cf12b59aaa33d93f75a1f9ced2907787fa2dd82b726b/CA260_campusLogo_v03.gif" data-mid="82464283" border="0" src="https://freight.cargo.site/w/600/i/b6015f0d30ea6ae5b660cf12b59aaa33d93f75a1f9ced2907787fa2dd82b726b/CA260_campusLogo_v03.gif" /> <img width="381" height="147" width_o="381" height_o="147" data-src="https://freight.cargo.site/t/original/i/d7c42a27b94fc2b35b2aa18e9dae006dcc020889242981895c2738c784260b2e/ourvoice_0813.png" data-mid="82464898" border="0" src="https://freight.cargo.site/w/381/i/d7c42a27b94fc2b35b2aa18e9dae006dcc020889242981895c2738c784260b2e/ourvoice_0813.png" /> <img width="279" height="152" width_o="279" height_o="152" data-src="https://freight.cargo.site/t/original/i/5d3fb49b1ebc7d75b50d92edb9ae9108940fe65d02930e156c05592cd384e17b/join_0813.png" data-mid="244899872" border="0" src="https://freight.cargo.site/w/279/i/5d3fb49b1ebc7d75b50d92edb9ae9108940fe65d02930e156c05592cd384e17b/join_0813.png" /> 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data-mid="244901568" border="0" src="https://freight.cargo.site/w/590/i/fee06a41a311d27c8af8a1e58b0182c94d1f40925500963a3b67bc87ebda8b4e/15.png" /> <img width="294" height="142" width_o="294" height_o="142" data-src="https://freight.cargo.site/t/original/i/40cd0e9afb6504f5015b90013a89cf69f4982af3e405ad555b22d335d2d717b7/nocap_0813.png" data-mid="244901569" border="0" src="https://freight.cargo.site/w/294/i/40cd0e9afb6504f5015b90013a89cf69f4982af3e405ad555b22d335d2d717b7/nocap_0813.png" /> AgencyFacebook Creative XProductionBuck Design RoleConcepting, Art Direction TeamSr CW • Euzcil CastanetoCD • Daniel Ilic https://mallorybrooketaylor.com/Georgia-Pacific Tue, 15 Jan 2019 05:15:19 +0000 Mallory Brooke Taylor https://mallorybrooketaylor.com/Georgia-Pacific "Guests"&nbsp; Georgia PacificBrand Launch&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; There are few people who can muster genuine excitement for something as mundane as napkins like Amy Sedaris. Which is why we reached out to her to help us sell Vanity Fair's new Extra Absorbent Everyday Casual Napkin. And while the majority of us may scoff at the notion of innovations in napkinry, Sedaris did not. She sold the hell out of them. The campaign leaned into everything that makes Sedaris brilliant: her obsessive attention to domestic detail, her kitschy aesthetic, her ability to make you care deeply about things you didn't know you could care about. She understood that a plain paper towel might suffice for a casual tailgate, but not for a festive gathering. Sometimes you have to break out the good stuff. Adweek called the campaign hilarious, highlighting how 'America's favorite host' brought her trademark kitsch to napkin etiquette. Even the most mundane product could be entertaining with the right person. And Amy Sedaris? She cared deeply. “Caviar” AgencyWolfgang LA RoleConcepting, Copywriting, Art Direction TeamCW • Euzcil CastanetoCDs • Ross Cavin &amp; Chris Adams