Lunar New Year Experience
Lunar New Year is a 15-day festival celebrated by East Asia and Asian-Americans. But for many Americans, it hasn’t quite reached the appeal that Cinco de Mayo or St. Patrick’s day have achieved. As a cultural ambassador and leader in American Chinese dining experiences, Panda Express is in a prime position to welcome Americans to take part in this colorful celebration.
We saw that it was a challenge to educate the masses about the many traditions that Lunar New Year has to offer. We needed to create something that was appealing and gave people a reason to share, while still maintaining the magic and essence of the holiday.
The result is a 5-room, 6-day experiential event. A multi-sensory installation—from sights, smells, and sounds—enticing guests to learn more about different Lunar New Year traditions.
Each room featured a video or audio clip from people from the Chinese American community sharing their personal Lunar New Year stories to entertain and educate.