It’s summertime and if you’re a consumer, chances are you’ve seen a car ad. That’s right. Cars zooming down winding roads in various environments to show off their versatility. Complete with a catchy soundtrack, and/or VO going on about all the vehicle’s available features.
We wanted to take a slight departure from that and instead show the Mitsubishi Motors lineup in a multi-colored light.
This integrated campaign included radio, print, banners, dealership takeovers, balloons, OOH, OLV, and broadcast.