Mitsubishi

Summer 2018
         
It’s summertime and if you’re a consumer, chances are you’ve seen a car ad. That’s right. Cars zooming down winding roads in various environments to show off their versatility. Complete with a catchy soundtrack, and/or VO going on about all the vehicle’s available features.

We wanted to take a slight departure from that and instead show the Mitsubishi Motors lineup in a multi-colored light.

This integrated campaign included radio, print, banners, dealership takeovers, balloons, OOH, OLV, and broadcast.





Social













OOH










Banners


    



Supporting social


Milky Way



Aurora

Mark