Safety & Privacy Hub
The Messenger team needed a central hub for policymakers and people interested in tools available for safety and privacy in the context of the Messenger product. We wanted to turn what is typically known as dense content into easily digestable tutorials and tips.

Using animated GIFs, we set to educate users while also showing them just how it easy it is to customize their Messenger experience.

Messenger Desktop

We were tasked with refreshing the app store messaging and art direction for Messenger Desktop. In just 5 days after this refresh, we had 12,000 organic unique installs and app starts.

Facebook Avatars

We were tasked with quickly developing a system of QPs (Quick Promotions are in-product, direct notifications) to acquire, engage, and retain users. These QPs will be one of the main drivers of global adoption of the Avatars product.


Copywriter - Euzcil Castaneto
Role - Art Director