Instacart+
Brand + Product Launch Instacart launched Instacart+, a refreshed membership program with unlimited free delivery + discounts you can now shop and share together with your family. Celebrating our new pillars of alcohol, pets, and tech, we introduced just how easy, fun, and effiecient using a shared cart with unlimited free delivery can be.
We pinned our brand manifesto of savoury abundance, joy, and soul. And created the brand look and feel, partnering with Giant Ant to help bring our in-house illustrations to life.
“Level Up”
“Mimosas”
“Dog Party”
“VR”
Agency
Instacart
Instacart
Role
Concepting, Art Direction
Team
CW • Sam Jackson & Beebe Xia
CD • Taylor Erin & Adam Cote
Production
Giant Ant
Concepting, Art Direction
Team
CW • Sam Jackson & Beebe Xia
CD • Taylor Erin & Adam Cote
Illustrator • Aldo Crusher
Production
Giant Ant