Georgia Pacific

There are few people who can muster genuine excitement for something as mundane as napkins like Amy Sedaris. Which is why we reached out to her to help us sell Vanity Fair's new Extra Absorbent Everyday Casual Napkin. And while the majority of us may scoff at the notion of innovations in napkinry, Sedaris did not. She sold the hell out of them.

The campaign leaned into everything that makes Sedaris brilliant: her obsessive attention to domestic detail, her kitschy aesthetic, her ability to make you care deeply about things you didn't know you could care about. She understood that a plain paper towel might suffice for a casual tailgate, but not for a festive gathering. Sometimes you have to break out the good stuff.

Adweek called the campaign hilarious, highlighting how 'America's favorite host' brought her trademark kitsch to napkin etiquette. Even the most mundane product could be entertaining with the right person. And Amy Sedaris? She cared deeply.