"Guests"
Georgia Pacific
Brand LaunchThere are few people who can muster genuine excitement for something as mundane as napkins like Amy Sedaris.
Which is why we reached out to her to help us sell the new extra absorbent Vanity Fair napkins. And while the majority of us may scoff at the notion of innovations in napkinry, Sedaris did not. She sold the hell out of the napkins.
Agency
Wolfgang LA
Wolfgang LA
Role
Concepting
Team
CW • Euzcil Castaneto
CDs • Ross Cavin & Chris Adams
Concepting
Team
CW • Euzcil Castaneto
CDs • Ross Cavin & Chris Adams