Georgia Pacific

Brand Launch 

There are few people who can muster genuine excitement for something as mundane as napkins like Amy Sedaris.


Which is why we reached out to her to help us sell the new extra absorbent Vanity Fair napkins. And while the majority of us may scoff at the notion of innovations in napkinry, Sedaris did not. She sold the hell out of the napkins with an authentic gusto that was honestly a little scary in its intensity.


We originally wanted to have Migos do an educational series on the “History of the Dab aka DRIP ETIQUETTE” but hey, Amy was amazing.


Copywriter - Euzcil Castaneto
Role - Art Director, Copywriter