Facebook Campus 

College students had mostly left Facebook behind. The platform wasn't offering them anything useful, anything engaging, anything that felt like theirs. Then COVID hit and campuses shut down overnight. Facebook Campus was built in early 2020 as students scattered — a dedicated space designed to preserve connection when physical campus life disappeared.

We designed Campus as a separate space where college students could actually connect — not with everyone, just with each other. A student directory. School-exclusive Groups and Events. A college-only newsfeed. Each school got its own instance. It wasn't Facebook for college students. It was their campus, rebuilt digitally.

Launched in September 2020 at 30 U.S. universities, the press immediately recognized the full-circle moment: Facebook returning to its college-only roots exactly when students needed it most.

"Your Campus, Anywhere" leveraged 300+ student ambassadors, brand partnerships, and influencers to organically spread awareness. The content had to feel like it came from them — not us.

Working remotely with cross-functional teams and Buck Design, we shaped a cohesive creative vision across product, campaign, and brand. The challenge wasn't just designing a feature. It was creating a lifeline when an entire generation needed one.