Facebook Faceversay
Design System & In-App ContentNobody remembers the day they joined Facebook. We made sure Facebook did. Tasked with refreshing the Faceversary in-app experience, we turned a forgotten anniversary into something that actually mattered. Working with Buck Design, we built a hyper-personalized film system capable of generating billions of unique versions — each one pulling from a user's own history to walk them down memory lane.
The creative had to work two ways at once: personal enough to feel true, universal enough to translate into 48+ languages. We tested two visual approaches to measure sentiment, developed a modular design system for future personalized experiences, and proved you could tell one story billions of different ways without losing what made it human.
Agency
Facebook Creative X
Production
Buck Design
Facebook Creative X
Production
Buck Design
Role
Concepting, Art Direction
Team
Sr CW • Euzcil Castaneto
CD • Garrett Jones & Daniel Ilic
Concepting, Art Direction
Team
Sr CW • Euzcil Castaneto
CD • Garrett Jones & Daniel Ilic