A Faceversary marks a user’s anniversary of joining Facebook. We were tasked with refreshing their current Faceversary experience.
With the power of data, we created a hyper-personalized film for billions of people. To honor the Facebook journey of users around the world, we collaborated with Buck Design to develop an experience that takes every single person down their own customized memory lane.
We crafted a narrative that was both personal and universal enough to translate into 48+ languages. We tested two visual versions of this film to measure user sentiment. And we developed a design system as part of a modular library for future personalized films and experiences.
Credits
CD - Garrett Jones
CD - Daniel Ilic
Copywriter - Euzcil Castaneto
Role - Art Director, Copywriter
CD - Daniel Ilic
Copywriter - Euzcil Castaneto
Role - Art Director, Copywriter