Trip Matching
Expedia AI Integration & Product LaunchTurning inspiring Reels into bookable trip itineraries on Expedia.
Expedia® Trip Matching, a first-of-its-kind feature that allows travelers to seamlessly build an itinerary based on Reels found on Instagram and then book directly on Expedia. Travelers can share any publicly available travel-related reel—whether from content creators they follow or trending posts—directly with Expedia and receive customized itineraries, destination ideas, and travel tips based on the video. Powered by AI, this new experience transforms inspiration into real-world travel plans, making it easier than ever to book travel directly from Instagram.
Expedia® Trip Matching, a first-of-its-kind feature that allows travelers to seamlessly build an itinerary based on Reels found on Instagram and then book directly on Expedia. Travelers can share any publicly available travel-related reel—whether from content creators they follow or trending posts—directly with Expedia and receive customized itineraries, destination ideas, and travel tips based on the video. Powered by AI, this new experience transforms inspiration into real-world travel plans, making it easier than ever to book travel directly from Instagram.
The feature is currently available to U.S. travelers. Through the new trip matching feature, Expedia becomes the first OTA to integrate real-time, AI-powered travel planning directly into Instagram. The feature reflects the company’s commitment to innovation and meeting the next generation of travelers where they are—inspired, mobile, and social-first.
Agency
Expedia
Expedia
Role
Concepting, Copywriting, Art Direction, UX, LLM
Team
Creative Lead • Euzcil Castaneto
Concepting, Copywriting, Art Direction, UX, LLM
Team
Creative Lead • Euzcil Castaneto