Expedia “Made To Travel”
Brand Campaign - TVC, OOH, DOOH, and Paid SocialMost travel marketing sells destinations. We sold the feeling of being changed by them. From Japanese housewives discovering Nashville to a woman finding her favorite food in a place she'd never been, the work was grounded in the real, unexpected reasons people travel. That emotional honesty scaled across formats — long-form documentary, digital video, lower-funnel content — without losing its integrity. The creative elevated the brand. The business results followed.
‘Made to Travel' was a global campaign built to scale without losing soul. Thousands of assets across broadcast, digital, OOH, and social — all rooted in specific, joyful human moments. Women discovering line dancing in Nashville. A perfect pineapple in a faraway market. The throughline wasn't a product. It was a belief that you and Expedia was made to travel.
Agency
Expedia
Expedia
Production
Doomsday
Nomad
Avocados & Coconuts
Doomsday
Nomad
Avocados & Coconuts
Role
Concepting, Copywriting, Art Direction
Team
ACD/CW • Euzcil Castaneto & Martha Lees
VP Creative • Luke Harris & Kevin Tenglin
Concepting, Copywriting, Art Direction
Team
ACD/AD • Nico Cortinove
CDs • Bruno Barbieri & Diogo Valim
ECDs • Michael McCommon & Alyssa Georg