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“2 Step”

Expedia “Made To Travel” Global Brand Launch TVC


You were made to chase your passions... no matter what or where they are. '2 Step' follows three girlfriends chasing their love of line dancing across the globe. Built around Expedia's packages feature to show how easy it is to bundle flights, hotels, and honky tonks together.

Tammy Wynette's 'Your Good Girl's Gonna Go Bad,' brings joy and a new anthem of shedding inhibitions that happened to be a crossover hit in Japan in the '70s.







The campaign launched in Japan before expanding globally across the US and UK. It also marked a first: Expedia became Netflix's first-ever global advertising partner, activating across nine countries and reaching 23 million monthly users.

Drected by Hiro Murai — the award-winning director behind Atlanta and The Bear. Shortlisted shots Awards The Americas for the Ad of the Year: Direction category.



“2 Step” :60

“2 Step” JP



Agency
Expedia

Production
Doomsday

Director
Hiro Murai

Role
Concepting, Copywriting, Art Direction

Team
ACD/CW • Euzcil Castaneto
CDs • Bruno Barbieri & Diogo Valim
ECDs • Michael McCommon & Yo Udema
VP Creative • Luke Harris & Kevin Tenglin



Mark