Legend of You
In-Game + Social Content Creation + Platform
When your video game centers around each player becoming a legend, you’ve got to make them feel like it. You also have to convince gamers to pick the game back up for the next big expansion. So to hype the launch of Destiny: The Taken King, we gave over a million players exactly what every legend deserves: a starring role in their very own game trailer.




Agency
AKQA
AKQA
Role
Concepting, Art Direction
Team
CW • Brendan Hurt
ACD • EB Davis
Production
Tool
Concepting, Art Direction
Team
CW • Brendan Hurt
ACD • EB Davis
Production
Tool