brooke

taylor




Legend of You 

In-Game + Social Content Creation + Platform




When your video game centers around each player becoming a legend, you’ve got to make them feel like it. You also have to convince gamers to pick the game back up for the next big expansion. So to hype the launch of Destiny: The Taken King, we gave over a million players exactly what every legend deserves: a starring role in their very own game trailer.











Agency
AKQA

Production
Tool

Role
Concepting, Art Direction

Team
CW • Brendan Hurt
ACD • EB Davis


Mark