Dance 2 D2

Hype Social Content

To hype Destiny 2’s launch, we tapped into the culture that makes Destiny great with the help of Pittsburg Steeler's wider receiver, Antonio Brown. For years Destiny players have used emotes to not only communicate to each other or celebrate their hard-earned wins. But to goof off and kick-off one-of-a-kind, viral dance parties.

With the relaxed NFL touchdown celebration rules, there is a lot of speculation as to what dance moves will be performed in the end zone, and Antonio Brown of the Pittsburgh Steelers is helping to fuel that speculation.







Credits
Dance 2 D2
CD - EB Davis
Production - Cam Giblin, Dave Shuff, Ludwig Hallstensson
Copywriter - Zoë Drazen
Role - Art Director




Mark