Ghost x Amazon
Alexa Skill
Voice-enabled AI game assistant
Since Destiny’s intial release, new players have become more apphrensive to join because they feel intimidated and overwhelmed. With voice technology becoming more prevalent, we imagined we could simplify people’s lives in useful and magical ways. So we brought Destiny’s infamous in-game guide “Ghost,” to IRL with an Amazon Alexa Skill and physical product.
Agency
AKQA
AKQA
Role
Concepting, Copywriting
Concepting, Copywriting