Mind Over Metal
Think CES is huge? Try Con-Expo - the convention playground of gigantic heavy machines.
To launch and showcase Caterpillar's Cat Connect system, we wanted to demonstrate what a fully connected Caterpillar fleet would be like in the near future. Not only could expo-goers demo their favorite heavy machines, but also see what it would be like to build with their minds.
Using eye tracking and brain-wave technology, we built a gameable construction site connected to heavy machine equipment and the operators themselves.
Role - Art Director