Call of Duty
x Uber
Platform Partnership + Experiential EventFor the video game world, E3 is the Super Bowl. Call of Duty wanted an experience to hype its new game, and we wanted to be able to get a car at LA Live during a conference. So we partnered with Uber to add a new class of transport to the official Uber app in Downtown LA: The Advanced Warfare Armored Rideshare.
Agency
AKQA
AKQA
Role
Concepting, art direction
Team
Concepting, art direction
Team
CW • Brendan Hurt
AD • Brendan Hurt
ACD • Keith Hostert
CD • Eric Diem
ACD • Keith Hostert
CD • Eric Diem