Call of Duty
x Uber
Platform Partnership + Experiential EventFor the video game world, E3 is the Super Bowl. Call of Duty wanted an experience to hype its new game, and we wanted to be able to get a car at LA Live during a conference. So we partnered with Uber to add a new class of transport to the official Uber app in Downtown LA: The Advanced Warfare Armored Rideshare.
Credits
CD - Eric Diem
ACD - Keith Hostert
Art Director - Jason Campbell
Copywriter - Brendan Hurt
Role - Designer/Art Director
ACD - Keith Hostert
Art Director - Jason Campbell
Copywriter - Brendan Hurt
Role - Designer/Art Director