brooke

taylor




Call of Duty
x Uber

Platform Partnership + Experiential Event


For the video game world, E3 is the Super Bowl. Call of Duty wanted an experience to hype its new game, and we wanted to be able to get a car at LA Live during a conference. So we partnered with Uber to add a new class of transport to the official Uber app in Downtown LA: The Advanced Warfare Armored Rideshare.











Agency
AKQA
Role
Concepting, art direction

Team
CW • Brendan Hurt
AD • Brendan Hurt
ACD • Keith Hostert
CD • Eric Diem



Mark