Hack In Black

Game and Platform Integration
Three years after its release, 10 million players were still playing Black Ops 2. We figured they probably knew the game pretty well. So we decided to reward their special brand of multiplayer monogamy with a little preview of their next relationship. For the first time ever we changed an existing Call of Duty game to tease a new one, embedding a SnapCode into one of the game’s most popular multiplayer maps and forever ridding players of the illusion that online games are a haven from social media.

Activision (and fans) liked it so much they did it again for Infinite Warfare.

Hack In Black

CD - Eric Diem  
ACD - EB Davis  
Copywriter - Brendan Hurt
Role - Art Director, Producer