"Opening Day"
Budweiser
Social + Platform in partnership with MLBIn 2014, Budweiser campaigned the White House to make Opening Day a national holiday. Ozzie Smith pitched the idea and we designed the campaign hub, print and digital assets.
Impact
100,000 signatures
Response from the White House
Response from the White House
Press
Times, NY Times, Creativity-Online,
ESPN, Fox Sports
ESPN, Fox Sports
Agency
AKQA
AKQA
Role
Concepting, design
Team
Sr CW • Gabe Johnson
CD • Joel Kaplan
Concepting, design
Team
Sr Designer • Osamu Akatsu
Sr AD • Andrew Wendling